Here is the eleventh in a new series of posts that provide
access to my favorite tweets that contain links to useful information. 
Some of these I did to link to things I found useful and others are RTs that I want
to save for the same reason. Since Twitter archiving is an oxymoron, I am now
going to post my favorite links for the month so they can be easily accessed
later. I will repeat this once or twice a month depending on volume.

The focus of this session is on use cases in using Social Networking in the Health IT world.  I thought I would attend to see how these tools are being used here.

• Patients want to feel connected
• Recruitment is an ongoing challenge, the next generation is connected
• Promote discovery, better treatments and efficiencies
• Large gap between seeing the value and using the tech in Healthcare (90%  to 35%)
• Some Risks
  • Public domain when using common tools
  • HIPAA violations
  • Health professionals “friending” patients (Thinking that practices would have fan pages)
  • Value vs Time Wasting (People have always found ways to goof-off and waste time)
• Like phone conversations, communications through Social Media need a policy around them.
• (Social Media Policies are under discussion. I added to the conversation that the policy should address communication with external entities and not focus on the tech.)
• You have to be out there monitoring because people are talking about you out there.
• Enterprise 2.0 came up in conversation. It was noted that it isn’t a slam-dunk deployment, but worth investigating.
• Another risk is medical advice. “This is not Medical Advice, you have to pay for Medical Advice.”
• A warning against hiring Social Media “Experts” without researching to be sure that they actually know what they are doing. (Check references. If they don’t have them, maybe they aren’t worth the money.)

One more session left and then heading home.  Heading to see the Military Health Portal.

Disclaimer

All information in this post was gathered from the presenters and presentation. It does not reflect my opinion unless clearly indicated (Italics in parenthesis). Any errors are most likely from my misunderstanding a statement or imperfectly recording the information. Updates to correct information are reflected in red, but will not be otherwise indicated.

Social Media is moving
into television on an increasing basis as I have covered a bit on this blog.
This is the theme of a post by Tim Dillard on TheNextWeb: Will 2010 be the Year
of Social TV?  For example, fans of
certain TV shows from different time zones are saving the latest episodes of
their favorite shows and then arranging common viewing times with their friends
to watch the shows whilst discussing the action together on Skype,

The shows themselves are
also launching efforts, sometimes with mixed results. In the UK, high profile
post-apocalypse drama, BBC's 'Survivors', launched with stream of tweets from
'survivors'. They were supposedly trying to get messages out to a world in
which most of the population had been wiped out by a mystery virus. However,
the effort did not last. In another failed case, Fox tired integrating Twitter
during reruns of sci-fi series 'Fringe' in the US. It got criticism almost
immediately from the show's fans by swamping the screen with tweets from the
cast and crew of the show, thus obscuring much of the action. Sounds like those
tweets do blast you with multiple tweets in a row, except even worse.

It seems the most
successful efforts so far are user generated. For example, with Twitter,
real-time conversations about TV shows at the shows are broadcast live are
linked together through the use of hashtags.  This is the same with online communities. The television
shows will need to move better in this direction by listening to their viewers
and being creative. 

Here is the monthly listing of my Fast Forward blog posts. I
find it helps me with an archive and hopefully is also useful to you. There is
a separate category for these summaries in my right side column on this blog.
There will be more in March.

Details on Enterprise 2.0 in Operation in Haiti Relief

Collaboration Goes Mobile in 2010

Social Media Usage in the Inc. 500 in 2009

Creating an Internal Services Market Facilitated by Enterprise 2.0
Platforms

BBC Tells Staff to Get with Social Media

The Best Connected Individuals May Not be the Most Influential

“…rule-following employees are worth zip in terms of the competitive advantage they generate”.

Gary Hamel, “The Future of Management”

Watson Wyatt, a human resources consultancy, does a large-scale annual survey looking at return on investment for communication strategies. One section of this year’s report focused on Social Media as used by 328 organizations that collectively represent 5 million employees in various regions around the world:

• The most prevalent reasons for not increasing the use of social media stem from a lack of resources and knowledge, rather than legal restrictions
• Companies that are using social media to engage employees are using these tools to address a variety of topics. The most prevalent topics are collaboration and team building, adapting to change, and promoting health and wellness.
• Highly effective communicators are using social media tools 2-3 times more than the low-effectiveness group of companies to reach employees. Most participants (65 percent) expect to use social media more next year.

Here is the tenth in a new series of posts that provide
access to my favorite tweets that contain links to useful information. 
Some of these I did to link to things I found useful and others are RTs that I
want to save for the same reason. Since Twitter archiving is an oxymoron, I am
now going to post my favorite links for the month so they can be easily
accessed later. I will repeat this once or twice a month depending on volume.

Here is an interesting post
that I can certainly agree with. Aaron Kahlow writes about the information curation potential of
social media in his post, 2010: Social Media Removes the Dam of
Gutenberg-Google.

Aaron begins with the effect
of the printing press. It certainly opened up content distribution way beyond
what the monks doing hand written work could accomplish. However, it
established new controls over what content got out. You still needed to have
the resources to set up a printing press, print and distribute works.

Now there is the Web and you
might think the dam is broken. In one sense it has, as there are very few
barriers to getting content out on the Web. In 2008 there was more content
created than in the entire prior history. 
The trick is finding this content, especially the quality stuff. This is
where Google has both helped and created a new bottleneck. As Aaron writes, “With
only 10+ organic results and a similar number of paid results, consumers will
only find content they seek in those 20 places — with less than 20 percent
being relevant as it relates to information they seek.” For example a search on
“green card” will get you a lot of services that want to charge you money for
what the US government does for free.

Aaron goes on to comment
that social media can help break this new dam. Now we can “get good information
through tweets of those we follow, Facebook Sharing, and from others within our
networks who are usually connected online. We have a new discovery outlet and a
new way to find stories, whether mainstream or from an unknown blogger. We find
things based on recommendations of trusted colleagues, friends, etc.”  This is how I found Aaron’s post.

Peter Cashmore raises a
similar point in his predictions for 2010 than I commented on earlier (see Reflecting on Peter Cashmore's Web Trends to Watch in 2010). Peter
wrote that, “The Web's biggest challenge of recent years is that content
creation is outpacing our ability to consume it:
"Information overload" has become an increasingly common complaint…
In 2008, the answer revealed itself: Your friends are your filter…
Increasingly, your friends are becoming the curators of your
consumption.”  I certainly agree here and Twitter has served this role for
me.  Much of what I write about on my blogs comes from my Twitter friends,
including the link to Peter Cashmore’s predictions.

Aaron
offers some good points to make effective use fo social media to get your
content out. Instead of having to
contact a prominent journalist to write a story about your company, you can use
your own channels such as blogs to consistently write good content worth
tweeting and sharing.
 You can also leverage your own social networks to start
sharing content. 
These are all reasons that we write this blog and participate
in Twitter and other social media.

Darwin
Ecosystem Awareness Engine™ is designed to address this issue of finding
relevant quality content without having to go through the filter of Google or
other search engines. Unlike Google, it does not decide what content is most
relevant but rather lays out the content related to your topic of interest in
clusters of themes and lets you explore what themes interest you. (see: A Comparison of Google Web Search and the Darwin Awareness Engine™). 

Darwin
allows you to become your own curator for topics of your interest. You can also
go beyond this to act as a curator for friend or colleagues You can set
attractors on your topics of interest: people, places, concepts, and more. Then
you can see what emerges. This can be especially valuable for niche areas. You
can create your own online magazine. It can cover a much greater array of
source than Google News and it will show the relationships between news items
that emerge rather than simply displaying them. You can adjust your filters to
further focus you’re your curation efforts. We see content curation as one of
the major applications for the Darwin Awareness Engine™.

Here is the
monthly listing of my Fast Forward blog posts. I find it helps me with an
archive and hopefully is also useful to you. There is a separate category for
these summaries in my right side column on this blog. There will be more in
February.

Here are my App Gap posts for January. In addition to the Fast Forward
blog (see side bar for links), I am writing in another Corante blog, the App
Gap, The posts began toward the end of January 2008.  In this case, I am primarily doing product commentaries with
a few other things thrown in. Below are the ones for January 2010. There will be
more in February.

Clienteq Provides Collaboration
Platform for Professional Services Firms

Alterian Upgrades SM2 to Enhance
Social Media Monitoring Performance and Capabilities with Release 4.3

Webtrends Provides Comprehensive
Customer Intelligence Data Collection, Integration, Analysis, Optimization and
Visualization

Monster.com Employs Semantic Search
to Speed and Enhance the Job-Candidate Matching Process

Alpha Five v10 Now Provides AJAX
Development Without Having to Code

Alterian Study Finds Increasing
Focus on Social Media Marketing

Social media has intensified the loss of consumer trust by creating a new channel in which consumers no longer need to trust businesses, they can simply trust each other. Social media allows people to grow their own communities to supply resources, one of which is consumer trust. If we are interested in a new product, we don’t have to trust what the ad on TV says, we can sit at the computer (or phone) and in 5 minutes access a community of thousands of reviews and suggestions. Businesses must acknowledge that their traditional channels of trust may be broken.

“Be yourself.” It’s one of the rules of social media. If you’re blogging, tweeting or Facebooking for business, be real—or you won’t be followed. Yet, how do you pull off “authentic” while maintaining the company brand message? It’s tough enough for a small business. What if you’re #2 on Business Week’s best global brands list, with nearly 400,000 employees across 170 countries? At IBM, it’s about losing control.

“We don’t have a corporate blog or a corporate Twitter ID because we want the ‘IBMers’ in aggregate to be the corporate blog and the corporate Twitter ID,” says Adam Christensen, social media communications at IBM Corporation. “We represent our brand online the way it always has been, which is employees first. Our brand is largely shaped by the interactions that they have with customers.”

• By 2014, social networking services will replace e-mail as the primary vehicle for interpersonal communications for 20 percent of business users.
• By 2012, over 50 percent of enterprises will use activity streams that include microblogging, but stand-alone enterprise microblogging will have less than 5 percent penetration.
• Through 2012, over 70 percent of IT-dominated social media initiatives will fail.
• Within five years, 70 percent of collaboration and communications applications designed on PCs will be modeled after user experience lessons from smartphone collaboration applications.
• Through 2015, only 25 percent of enterprises will routinely utilize social network analysis to improve performance and productivity.