WESTBOROUGH, Mass.– Virtusa Corporation (NASDAQ: VRTU), a global IT services company that offers a broad spectrum of business consulting and outsourcing services, today introduced its new enterprise content management (ECM) offering, the Media Convergence Solution Accelerator.  Modeled after Virtusa’s success implementing interactive Web platforms for the world’s leading media brands, the new service combines best practices consulting with proven technology components to ensure a consistent, branded user experience that optimizes revenue generation opportunities.

As content channels proliferate, consumers become increasingly migratory yet expect a unified and interactive engagement experience with companies.  Media organizations often struggle to align their brand across channels, both from a content perspective and at the technical level.  Misalignment in a converged world hurts the customer experience, and can diminish advertising revenue and increase support costs. 

“As difficult as it is to manage content and technologies across disparate customer portals, it’s an opportunity for IT to directly impact the customer experience, branding and revenue generation – and these are precisely the kind of business results that Virtusa focuses on,” said Behzad Ilchi, Vice President for Virtusa’s Media and Entertainment segment. “Our Media Convergence Solution Accelerator is a truly proven approach that packages the best practices we’ve developed with some of the biggest media companies and gives customers more than 20 practical tools to replicate that success.” 

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