WESTBOROUGH, Mass.– Virtusa Corporation (NASDAQ: VRTU), a global IT services company that offers a broad spectrum of business consulting and outsourcing services, today introduced its new enterprise content management (ECM) offering, the Media Convergence Solution Accelerator.  Modeled after Virtusa’s success implementing interactive Web platforms for the world’s leading media brands, the new service combines best practices consulting with proven technology components to ensure a consistent, branded user experience that optimizes revenue generation opportunities.

As content channels proliferate, consumers become increasingly migratory yet expect a unified and interactive engagement experience with companies.  Media organizations often struggle to align their brand across channels, both from a content perspective and at the technical level.  Misalignment in a converged world hurts the customer experience, and can diminish advertising revenue and increase support costs. 

“As difficult as it is to manage content and technologies across disparate customer portals, it’s an opportunity for IT to directly impact the customer experience, branding and revenue generation – and these are precisely the kind of business results that Virtusa focuses on,” said Behzad Ilchi, Vice President for Virtusa’s Media and Entertainment segment. “Our Media Convergence Solution Accelerator is a truly proven approach that packages the best practices we’ve developed with some of the biggest media companies and gives customers more than 20 practical tools to replicate that success.” 

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Washington, DC –Jahia, the premier provider of web content integration software – combining web content management, document management and portal features – today announced the release of Jahia Enterprise Edition v6.1, with a number of compelling new features. Key improvements include an optimized search mechanism, enhanced Search Engine Optimization (SEO) with new powerful URL mapping definition and new social modules to engage website visitors.

“Jahia 6.1 confirms the strength of our development model. Two of our major clients financed various generic enhancements in this new version. As ‘Pay or Contribute’ program members, they influenced the Jahia roadmap and guaranteed their investment by securing long term support and evolution within the ecosystem of Jahia users,” said Elie Auvray, CEO of Jahia Solutions Group. “Our customers experience immediate benefits, while contributing to the long-term project. This collaborative business relationship confirms the dynamic nature of the Jahia project, and validates our sustainable open source business model.”

1. Better-defined search results

Jahia EE v6.1 provides enhanced search speed and fine-targeted search results, delivering documents, multimedia and other web content. The embedded full-text, open source search engine from Lucene provides advanced search filters and tag library support. Users can define the scope of a search across a given site, sub-sites—or even 3rd party content repositories—to quickly obtain ranked search results with document previews. Jahia supports the OpenSearch standards, which allows end-users to easily access their preferred search engine directly from within their browser.

In addition to Web content, Jahia can search within documents, including Microsoft Office and PDF files. New faceted search capabilities provide dynamic drill-down navigation through the assignment of multiple classifications to any content objects.

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I usually stay clear of search engine optimization (SEO) discussions, but I think this video is worth your time. In the video, Corey Eulas teaches SEO tips, tricks, and best practices found to increase traffic from search engines. This talk includes examples with a look “under the hood” of a few actual sites owned by members of the audience. You will “discover how to enhance user experience and usability while making your site more search engine friendly”.

It doesn’t hurt to take Corey Eulas’ advice and likely his tips will improve your chances for being ranked higher in the index pages of the search engines. However, I’m a firm believer that the number one tip for good SEO of your website is writing good content. Sure, you can tweak the code here and there and write the buzz words search engines may be looking for in order to help improve your site’s listing in the search index. In the end though it’s the quality of your content that will eventually win people over to your site.

About the Author

This article is based on the blog post here of Danny Baggs. Danny has a strong developer based background and is working for Open Text.

Overview

The way the LiveServer Delivery Server is set up for a development environment usually is as a standalone application without having a front controlling web server. Although this is working for development purposes it doesn’t work within a live environment with several thousand users firing off HTTP requests every hour or minute or even second.
This post discusses the best practice of deploying the Open Text Delivery Server in an optimal way alongside a front controlling web server. This article provides a high-level overview of what to set up and how the necessary components work together. Depending on feedback I may post further posts on the details of each step.

After reading this article you will know

• How to set up your LiveServer environment properly to ensure it is scalable, reliable and offers high performance
• Which tools you can use to create dynamic functionality
• How you can tweak your LiveServer to gain some SEO enhancements

How does Delivery Server work and what should you not do

The Open Text Delivery Server is a dynamic web server component that has strengths in coarse grained personalization and dynamic behaviour as well as system integration. All you need to know is where to get your hands on and what to do and what you better should not do.
The Open Text Delivery Server is housed within a Servlet Container. A Servlet Container is not the ideal location from which to serve static content. It handles requests in a way that limits the amount of concurrent requests. This can lead to severe performance issues.
There are ways to mitigate this but it needs quite a lot of Java experience and is still not recommended. Unless you wish to maintain a level of access control over the static content let’s put it simply like this:
Don’t run the Deliver Server as a standalone web server.

Next: What do you need to get Delivery Server running?
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SEO Unfriendly Pithy Titles

Originally uploaded by sggottlieb

Normally I don’t worry too much about search engine optimization when I write blog posts. My writing is as much for organizing my own thoughts as it is to drive site traffic. My philosophy on search engine optimization is to produce good content and avoid hindering search [...]

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Related posts brought to you by Yet Another Related Posts Plugin.

Although the CMS already includes a function to transfer the filenames of a language variant to all languages, this plugin – quite similar to the “Transfer RedDot Descriptions” plugin released yesterday – takes you a step further: All filenames are exported to an XML file which then can be translated to any other language before importing them back into the CMS.

It’s not only a matter of “nicer looking” filenames, but it’s also a serious issue in a project’s SEO strategy: You can translate important keywords in your filename for better search engine rankings for each of your language variants.

Download

Transfer Filenames 1.00 (ZIP, 6 KB)

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CMS Wire’s Barb Mosher reported about a forum posting by a Google Employee explaining why PageRank has been dropped from the Google Webmaster Tools. Barb writes:

Do you constantly watch the Google toolbar in your browser to see if your Google PageRank has changed? Do you worry constantly about why your rank is less than that of a competitor? Well, there may not be any reason to worry any longer.

Google has dropped PageRank data from Webmaster Tools.

Google has for some time discussed that PageRank is a very small factor among many factors that they look at for placing a particular indexed page on a search results page. Dropping PageRank from the Webmaster Tools appears to be just one more step in moving PageRank away from everyone’s attention.

We’ve been telling people for a long time that they shouldn’t focus on PageRank so much; many site owners seem to think it’s the most important metric for them to track, which is simply not true. We removed it because we felt it was silly to tell people not to think about it, but then to show them the data, implying that they should look at it.

I have observed that indeed PageRank doesn’t matter for placement on Google’s search pages. I’ve seen CMSReport.com’s front page ranked from as low as “3″ to as high as “7″ over the years. Although the page rank has varied over time, the placement of my web pages on the search pages have stayed about the same. Relevancy of the page to the search terms being used seems to have a much greater impact on how well your site ranks with the search engine. Additional details on why Google doesn’t see PageRank as a good measurement for a site can be found on one of their Webmaster FAQ.

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EPiServer, on its ongoing quest in “the new era of the Engaged Web,” has news for marketers, who are looking to deliver dynamic, personalized, optimized and measurable web experiences.
EPiServer Marketing Arena is a new product designed to do just that, and then some.
The new release consists of several integrated modules and services to help marketers [...]