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Google – The New Citizen Engagement Portal

Posted in COI, Central, Citizen, David, David Pullinger, Engagement, New, Office, Portal, Pullinger, Search, Today, UK, Uncategorized, government, information, meeting, policy, strategy on March 1st, 2010 by Persuasive Content – Comments Off

Recently I was fortunate enough to meet with David Pullinger from the UK governments Central Office of Information (COI), who are driving our government’s citizen engagement strategy  and mandating the policy around which government must adhere to.
It was an incredibly absorbing meeting as we took a fast ride around all elements of where a citizen [...]

























Software Developers: The New Rock Stars of Marketing

Posted in Box, Financial, Marketing, New, Rock, Rock Stars, Software, Stars, Times, UK, Uncategorized, article, day, role, smile, technology on February 17th, 2010 by Persuasive Content – Comments Off

I smiled at this the other day -”Software Developers: The New Rock Stars of Marketing” - it comes from the article  ’Out of the Box’ published a few weeks ago in the UK Financial Times, that talks about the role of technology in marketing in the new media age. The smile is because this is pinned up [...]


























Now Everyone Is A Publisher! Are You Ready For The Change?

Posted in BumpTop, Computing, Content Management, Desktop, New, ParadigmMicrosoft, Related, Surface, VideoABC, XML, main blog, news, parody, publishing on February 3rd, 2010 by scottabel – Comments Off

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What’s the big deal about Coke?

Posted in Coca, Cocoa, Cola, Hubspot, Media, New, Pepsi, Uncategorized, age, blog, campaign, move, tradition on February 1st, 2010 by Persuasive Content – Comments Off

It was recently reported in New Media Age, picked up by the Hubspot blog that Coca-Cola were moving their campaign sites from “traditional” websites to social media platforms and they are not alone, Pepsi recently created a stir as they announced a move from big budget Super Bowl ads to investing in their social media [...]