Packt is pleased to announce Magento 1.3 Sales Tactics Cookbook, a new book that helps Magento developers solve real-world Magento sales problems with the help of simple and effective recipes. Written by William Rice, this book is part of Packt’s Cookbook series containing recipes with a carefully organized sequence of instructions that helps completing tasks efficiently.

Magento is an Open Source, e-commerce web application that was created by Varien, and built on components of the Zend Framework. Magento is the hottest and most powerful e-commerce software and has gained popularity in a short period of time. Users can control the look, content and functionality of their e-commerce web site with the help of Magento’s powerful theming engine.

Magento 1.3 Sales Tactics Cookbook will help developers increase revenue on their Magento websites by implementing proven sales tactics. It includes straightforward instructions for implementation and customization of the default Magento storefront. Readers will also learn about Magento’s directory structure which will help their store grow in scope and sophistication.

read more

Packt is pleased to announce Magento 1.3: PHP Developer’s Guide, a new book that helps PHP developers build applications that interface with the customer, product, and order data using Magento’s Core API. Written by Jamie Huskisson, this book is packed with examples for effective Magento development.

Magento is an Open Source, e-commerce web application that was created by Varien, and built on components of the Zend Framework. Magento is the hottest and most powerful e-commerce software and has gained popularity in a short period of time. Users can control the look, content and functionality of their e-commerce web site with the help of Magento’s powerful theming engine.

Magento 1.3: PHP Developer’s Guide will help developers extend and customize the Magento e-commerce system using PHP code. They will get familiar with the architecture and internal structure of Magento and learn about the best modules available. Developers can then build a shipping module for their Magento store to give users options for receiving their items once they have paid for them.

read more

There are very few shopping carts or ecommerce platforms that I’m willing to talk about on a blog for content management systems. For whatever reason, I have always had interest in the Magento Ecommerce platform. The following is a video on the features included in the Magento Enterprise Edition 1.6.