The WEM Marketplace: Blueberries and Ricotta As Web CMS products reached maturity, a standard set of features became core for most vendors (i.e. templating, workflows, in-context content preview, integration APIs, scalable architectures, delivery and caching, etc.) Things are different with Web Engagement Management. The industry is still trying to figure out what this WEM thing is [...]

Nowadays, the relationship between Web CMS and Web Engagement Management is akin to the one between the Golden Gate Bridge and San Francisco: It has to be there, the city would look odd without it, and it’s just plain necessary.

When I look at the relationship between WCM and WEM, there are several key concepts that deserve attention. While both strategies/technologies are inherently different, they both first and foremost focus on content. Let’s take a look at those concepts, starting with the ‘C’.